About Us
For more than a decade, we’ve been making toothpaste in China with one simple belief: “For a Better Life.”
To us, oral care is not just about clean teeth—it’s about the confidence of a smile, the comfort of good health, and the little rituals that make life feel whole. That’s why every formula we create is guided by science, designed to be gentle, safe, and effective for you and your family.
We also believe that caring for people goes hand in hand with caring for the planet. Our packaging is designed with sustainability in mind, and we continue to look for ways to reduce our footprint while delivering products you can trust.
Our hope is simple: that something as everyday as brushing your teeth can carry with it a sense of care, responsibility, and warmth—helping to make life just a little bit better.
Rowan Chen
Our dedicated technical expert, has spent more than two decades immersed in the science and craftsmanship of oral care. To him, toothpaste is never just a product on a shelf—it is a promise of health, confidence, and care for every family who chooses it.
He believes that true quality begins with respect: respect for the people who use our toothpaste, respect for the environment that sustains us, and respect for the science that guides us. This belief drives him to carefully select every ingredient, ensuring purity and safety, while also striving for sustainable packaging that leaves a lighter footprint on the earth.
For Rowan, innovation is meaningful only when it makes life better. His greatest joy comes not from formulas or laboratories alone, but from knowing that his work can help someone who wants only the best for their family smile with confidence.
In his words: “Science should be warm, not distant. Every tube of toothpaste we create carries not just function, but also care, sincerity, and the hope of a better life.”
